Project brief
Define the characteristics of a suite of mobile apps designed to enhance brand loyalty and the live event experience.
 
The objectives
- Concept definition

- Incorporate aspects of the 'Hook model' to encourage app usage

- Define service design and consider interactions in the physical space and logistics

Role
Senior UX Designer working with the Technical strategist and UX Director.
 
Key responsibilities
1. Deliver user journeys, service design blueprints, and wireframes

Below are quick sketches mapping out the interfaces, transitions, functionality and process flows.