Project: EQuiniti (Financial Services) Brochure 2017

Role: Graphic Designer

Description: As the lead graphic designer for this project, I distilled EQuiniti's financial offerings into a visually engaging brochure. Every design choice was made with the dual goals of effectively communicating to the target audience and ensuring print readiness. Rigorous checks were conducted to ensure color accuracy, layout precision, and overall design cohesiveness in the final print version.

Software Utilized: Adobe InDesign, Illustrator, Photoshop

Impact: The design's reception was overwhelmingly positive. Once printed, the brochure not only met but exceeded client expectations, showcasing the essence of the EQuiniti brand. This successful translation from digital design to tangible print resulted in positive feedback, contract renewals, and a notable 20% increase in client inquiries.