Adam O'Connell's profile

Peet's Coffee - Fresh Roasted Bean Display

The objective of this project was to create an educationally engaging and sensory coffee bean experience with a new display in a new retail Flagship store in Georgetown. The hammered copper sampling bowls offer coffee enthusiasts the ability to fully immerse in the aromas of fresh roasted beans as they discover new offerings that are rotated daily.
The full display allows for 5 varieties of fresh roasted coffee beans to be featured concurrently. The display was designed in a way that allows self discovery at the bean counter.
Each coffee varietal is highlighted with a coffee flavor profile card that expresses the distinct personality of each proprietary blend or single origin coffee. The copper clip detail allows for simple interchangeability. 
Peet's Coffee - Fresh Roasted Bean Display
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Peet's Coffee - Fresh Roasted Bean Display

The objective of this project was to create an educationally engaging and sensory coffee bean experience with a new display in a new retail Flags Read More

Published: