AutoHook powered by Urban Science
I contracted with Digital Rain Inc. to help AutoHook carry their brand forward after a merger with Urban Science. AutoHook is a suite of products that utilizes data to target prospective car shoppers on a dealers website with unique incentives to come into their showroom and test drive a vehicle. The product converts more web traffic to leads and sales than any of it's competitors.
Logo Adjustments
This project was particularly challenging because I had to retain the brand equity of the original product, help people find their way to the new website "drive" include the phrase "powered by urban science," and still find a unique way to set it apart.
Website
Print Ads
Trade Show
E-Books