Tamagotchild project
This idea was developed and worked on for the Cannes advertising awards.
For a few years now, game applications for our mobile phones or tablets have been very popular. But at the end of the day, they are just that, games that entertain us.
That's why we wanted to give them a differential. From the classic Tamagotchi game, where the mission was to take care and feed a virtual pet, we created Tamagotchild. This game will still have the original functions, but you will also be able to educate him, teach him to read, play with him and more.
The special difference will be that the profits obtained will go to an ONG for real children who are suffering because they have no one to take care of them, feed them, educate them, etc. Unicef and Censosud (a leading Latin American food chain) were the sponsors of this project.
The claim of this project is: while you play taking care of a virtual child, you save a real one.
