Converse Youth Ad Campaign
SCAD - Project
SCAD - Project
I want to position Converse as the new “Cool” and showcase the product with energetic and youthful
lifestyle shots. The concept here is to portray the Converse brand as fun, stylish and appealing for everyday
use. It needs to feel unique and diverse as the person wearing them.
CONCEPT: This concept follows a girl during a fun filled summer. Throughout this journey, the girl engages in
activities with friends. The activities range from skating, dancing, at a movie, riding a vespa, and having
fun. In the beginning of the journey, the girl is seen wearing white Converse shoes.
As she goes through the journey, the girl has the idea of marking her shoes to document the events.
Whether it’s a boys phone number, a joke or just some doodles, the idea here is her own custom shoe. At
the end of the commercial/journey we see her Converse which are now covered in “unique” artwork.
lifestyle shots. The concept here is to portray the Converse brand as fun, stylish and appealing for everyday
use. It needs to feel unique and diverse as the person wearing them.
CONCEPT: This concept follows a girl during a fun filled summer. Throughout this journey, the girl engages in
activities with friends. The activities range from skating, dancing, at a movie, riding a vespa, and having
fun. In the beginning of the journey, the girl is seen wearing white Converse shoes.
As she goes through the journey, the girl has the idea of marking her shoes to document the events.
Whether it’s a boys phone number, a joke or just some doodles, the idea here is her own custom shoe. At
the end of the commercial/journey we see her Converse which are now covered in “unique” artwork.
