Project: Elevation (graduate project for Trend Forecasting class + Design and Market Research class)
Deliverables: Trend book.
STEP 1
Challenge: To forecast a trend that will affect the future/up-coming market state.
Solution: Observed previous trends, understood their historical and cultural relevance which led me to identify the trend of “understanding the power of the universe”, which remains in its very early stages.
Result: Elevation.
Contemporary abstract manifestations backed-up with historical, scientific and spiritual events built my narrative story
STEP 2
Challenge: To describe the future of “Elevation” and identity where it will successfully evolve. Build a project and develop the necessary design and market research plan for its initiation.
Solution: The health and wellness industry; because the exploration of consciousness and spirituality was always an act of healing physiological and psychological illnesses. I see this coming together through meditation in medicine and life, spiritual drugs, spiritual tourism and athletics.
Result: The Center For Spiritual Health and Tourism
Design and market research inlcuded project overview, market study, positioning and a research plan to identify the target, destinations and communication strategy.
The deliverable came in form of a story book portraying the trend and included an introductory guided meditation (recorded) written by myself to set the story in motion.
