Pascal Plaumann's profile

The World of Ralph Lauren

The World of Ralph Lauren

People wear clothes to fit into a roll they believe to see themselves in. A certain lifestyle you unconsciously choose, to reflect the person you are or want to be. Ralph Lauren created a world, which allows men to dress and feel like their idol. It reminds them what life is all about. Polo Ralph Lauren is not about fashion, but about promoting your lifestyle.
Fashion changes every season, style is forever.


„Fashion designers do clothes, I do life, I do living, I do the whole world.“
Ralph Lauren

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The World of Ralph Lauren
Published:

The World of Ralph Lauren

I created a campaign for Polo Ralph Lauren, to reflect what it is really all about. It is not about clothing, but about representing the lifestyl Read More

Published: