Using the concept of simple, modular, useful with the concept of fun and automatic to create a collective. The IKEA is an efficient “machine”. Using step by step representations, we will unveil the brand.
The alphabet “I”(Plastic material) will be made using lamps as flatteners.
The alphabet ”K”(Wood material) will be made using lights(Dansa).
The alphabet “E”(Fabric material) will be made using kitchenware and pencils .
The alphabet “A”(Rough glass material) will be made using metal and light bulbs.
Designer & Animator: Wei-Shen Wang, Roy Kang
Music: Chia-Lin Lee