Objective:
Attract young people from 20 to 35 years old to discover and try the Ray-ban new collection.
Target:
The audience in the cinema who are watching 3d movies.
Communication:
Watch your movie with the latest Rayban model.
Idea:
Rayban replace the 3d glasses of the cinema with a plastic mock-ups from the latest glasses collection. Every audience will choose the glass he like to watch the movie.
The audience will see the new collection and try it properly.
Role:
Creative Direction, Art direction, Photography
Key visual
Key visual
Cinema standee with built-in 3d screen to display the movie trailer
Cinema standee with built-in 3d screen to display the movie trailer
