WEBINAR SERIES FOR HIGHER EDUCATION
Challenge: Blackbaud wanted to create a thought leadership series for higher education institutions around five key pieces of a successful online strategy. The series also needed to highlight Blackbaud’s online solutions for colleges and universities. Agency 545 was challenged with creating a theme, look, and feel for this webinar series that would tie it together while creating interest.
Solution: Agency 545 created the “Digi-Know?” campaign to focus the series on eye-opening statistics about how prospective students, current students, and alumni engage with colleges and universities in the digital space. For each statistic, the team developed an accompanying hack that will help higher education institutions better engage their audiences online. The stats gave the series an interesting hook while the hacks pulled in Blackbaud solutions. We used vibrant, bold colors and gradients combined with photography to give the campaign a modern, digital feel.
Deliverables: Emails, infographic, tip sheets, social graphics, landing page
Challenge: Blackbaud wanted to create a thought leadership series for higher education institutions around five key pieces of a successful online strategy. The series also needed to highlight Blackbaud’s online solutions for colleges and universities. Agency 545 was challenged with creating a theme, look, and feel for this webinar series that would tie it together while creating interest.
Solution: Agency 545 created the “Digi-Know?” campaign to focus the series on eye-opening statistics about how prospective students, current students, and alumni engage with colleges and universities in the digital space. For each statistic, the team developed an accompanying hack that will help higher education institutions better engage their audiences online. The stats gave the series an interesting hook while the hacks pulled in Blackbaud solutions. We used vibrant, bold colors and gradients combined with photography to give the campaign a modern, digital feel.
Deliverables: Emails, infographic, tip sheets, social graphics, landing page
