páipéar is a project I worked on during my final year of college. The brief was to create and design elements including a logo, swatchbook, website and promotional elements for a paper company. The company was to be an irish company with a target audience of designers and artists all over Europe. I decided to name my brand páipéar to communicate where the brand is based. The logo design helps customers who are not irish speakers pronounce the name correctly as it is a combination of a paw and a pear.   

Business suite: envelope, letterhead, business card, comp slip. 

samples in swatchbook 

swatchbook 

paper samples in each segment of swatch book 

swatchbook-back 

website homepage 

website 

series of promotional posters

a4 paper block wrapper 

promotional sticker 

shop front signage