Brief_
The chosen brief for this project was to take an existing pack design which you believe is weak or poorly designed and to redesign the graphics and perhaps even the packaging to turn it into a big brand look.
Concept_
The poorly designed product and brand that was chosen is Band-Aid bandages, which is a registered trademark of Johnson and Johnson. The concept for this project is based on the packaging of the Band-Aid brand’s goal to heal cuts twice as fast. In the case of an emergency, when time is of the essence, the easy pull and apply function will ensure that the bandage is applied quickly and easily to the wound as indicated by the goal to heal cuts fast. The product is consumer friendly as the easy pull and apply function can be used by people of all ages. The new feature also includes a countdown of the five final bandages which will alert the user that it’s time to re-purchase.
The new design_
The new Band-Aid packaging design has been improved by simplifying the packaging graphics and clearly communicating the different ranges of bandage types according to a specific color. To ease the understanding of the new easy pull and apply function, directions are visually placed through icons on the left side of the packaging to explain how the new function works.
The goal for this project is for the brand to remain recognisable to its loyal customers when searching for it on the shelf. The new design of Band-Aid will remain the same regarding quality as well as in the costs of the product itself. The product is communicated clearly for any age to understand and to use.
GoldPack Awards Finalist 2016.
A mock-up of the product in-store
Thank you for looking at my project!
