There is an age-old peculiar taboo in Egypt, where men never disclose their mother’s names in public, fearing they could be shamed or ridiculed. 

So much so that mother’s names are forgotten over time, and they are only referred to as ‘the mother of her eldest son.’

Before Mother’s Day, we went down the streets of Cairo and asked men one simple question - ‘What is your mother’s name?

We took our findings from the streets and launched a film on social media, to begin an initiative for the men of Egypt starting Mother’s Day, to ‘Give mom back her name’ with the hashtag #MyMothersNameIs