Blanc was tasked with the design and art direction of creating a new brand concept and packaging for Woodchuck Hard Cider. We set out to heighten the farmhouse aesthetic Vermont is known for, and stripped down those rustic details to create a minimal style that would stand out in the marketplace. The updated packaging includes flat but familiar imagery and fun, fresh text treatments that are inviting to younger drinkers. Blanc created a new logo typeface, bottles, and package designs.