Might Be the Best Part of Your Day
Atlanta's Majestic Diner is more than a landmark, it is a promise:
You'll get the same good food they've served since 1929, no matter the hour.
This campaign isn't so much about brand awareness as it is about transporting the brand from the back of the brain to the front. The diner's famous menu has something for everyone and when you are having a bad day, a traditional diner meal might be just what's needed to turn that day around.
Art Direction & Copywriting by Morgan Owen
Portrait Photography by Jeff Morgan
Transit Posters
Placed throughout Atlanta's MARTA Bus Stops, Subway Stations, and Train Cars
Model: David Mobley
Model: Taylor DiPaolo
Model: Robert Hajek
Interactive Digital Poster
The digital billboard will be placed in high traffic walkways where people will be inclined to play with it.
Model: Robert Bienvenu
Bus Wrap
Unique "Bad Days" for Each Bus
In-Restaurant Continuation of the Campaign
Experiential Marketing
Distributed through Atlanta's Piedmont & Grady Hospitals and locally owned car repair and/or body shops.
