Humanity is a charity game, which combines elements of city building games with concepts of giving. The aim is to enhance your sense of achievement and progress it beyond that normally associated when engaging in either of the above activities. The game is designed to be fun and to make a difference, as every in-app purchase goes directly to the charity of the player’s choice. The game acts as a visual indicator of how much you have helped. It motivates you to help your charity further and is directly connected to them which allows for real time updates of the impact of your help. The idea was inspired by a D&AD brief for Amnesty, which asked for a campaign that encouraged people to care.