Appetite for Destruction
My major project is a “Don’t Smoke” under a fictional brand whose demographic target are the youths.The campaign is to seek awareness about smoking to the youths, letting them know the facts and how deleterious smoking can be to their health and also create an atmosphere where it can help and support them in times of need.
Currently smoking or tobacco related deaths globally are 1 in 10 and if this rate continues, by the year 2030, it will reach 1 in 6 deaths. The appetite for smoking alway leads to many death. So to slow the rates down, I feel targeting the youths in the campaign will benefit us all in time. As they are the future, I feel educating them with a good foundation of correct facts,health issues and warning will hopefully deter them from smoking and will instead lead them to choose a healthy life - An arc of hope for future.
