GUCCI is going through a phase of transformation provoked by Alessandro Michele’s  fresh ideas. Following the concept of our main boutique store where prints take over like a wildfire of paintings from a museum; modernized with touch-enabled screens, the inspiration of the Pop Up Store is based on a contemporary Kaleidoscope.

A visionary shape that breaks into the urban space to bring a revolutionary look into the movement and creativity of GUCCI.

The project brings you inside one little fragment of that Kaleidoscope which gives way to all the action and razzmatazz!