A Marketing concept to raise awareness for the British trainer brand
A marketing concept created with the aim to raise awareness of the New Balance brand. The idea behind 'Retro Repair' was derived from a clear trend in the market of retro, both in sports and fashion. The focus of the concept is the retro colour range from New Balance with the tag line of 'If it ain't broke'- highlighting how the trainers by NB are great for performance and style; therefore, why change it? The overall marketing theme of Retro Repair is NB way of embracing their style as a brand and looking back at their heritage.
