BASF is the world's biggest chemical company.
In 2015, to celebrate their 150th anniversary, they created an inclusive global co-creation space to tackle the world's most pressing issues. Apart from hosting a number of events around the world featuring leading experts, they had a dedicated Creator Space microsite where people could discuss different ideas.

We developed key visuals and headlines which we adapted into a successful print and digital campaign, driving users to the Creator Space site.