CLIENT: Gatorade
AGENCY: Element 79
AGENCY: Element 79
Gatorade needed something to counter Vitaminwater and they were counting on the launch of Gatorade G2 to do it. My partner and I got the once in a lifetime chance to create a brand from scratch. We came up with campaign idea, I wrote the tag, the Super Bowl spot and everything else.
Below is the campaign for the most successful new product launch of 2008.
Jeter spot - #1 sports video on YouTube the week it launched.
Wade spot - #7 in Adage top ten most-liked, most-recalled new TV spots.
Wade spot - #7 in Adage top ten most-liked, most-recalled new TV spots.
Shoutout in the Chicago Tribune
