Selected to present and speak at Dreamforce 2014, Salesforce global conference. TheIN was developed to show the power of iBeacon and proximity solutions in revolutionizing CRM and POS for businesses. This social app for CRM/ CMX worked in two ways; providing powerful real-time data on customers specifically for venues, retailers, and events to assist in better engagement and understanding of customers to drive sales at the transaction point. Secondly, providing customers a tailored and enhanced user experience.