• McDonald's Branding
  • Media
    Nikon D7000, Adobe Lightroom, Adobe Illustrator, Adobe Photoshop, Digital Print
    Project Concept
    The concept of this project was to create designs that would be harmonious with the established McDonald's brand.

    Research Description
    Research included historical advertisement of the brand, logos as well as to familiarize myself with their products and services.

    Target Audience
    Target audience includes young adults Men and Women ages 18-35.
    Design Solutions
    This design project required research and my knowledge of professional photography, as well as Adobe Photoshop to curve the fries into the shape of the "golden arches". Like any other project this included much research, in demographics, color themes, style, etc. Thumbnails and sketches go along way toward guiding final work.