Nikon D7000, Adobe Lightroom, Adobe Illustrator
Research included design style, photographic layout, products, and locations.
To build an point of sale advertising piece for Adidas for a Latino Target Audience
Target audience includes young adults Men, 18 + years and Latino in ethnicity.
HDR Photography was used with a Nikon D7000 SLR, Adobe Photoshop, Adobe Lightroom and Adobe Illustrator. The process began with tons of word lists, research, tons of sketches, digital roughs, final design and digital process book.
Adidas, is a brand that not only provides excellent products, its branding has even woven into our Hispanic Culture. The brand new S.T.A.R. Soccer complex nearby provided an excellent backdrop for my design.