The ramble of reptiles this season.
Rush to the ZOO
Precondition:
Going into the zoo and taking children there became unpopular in Kiev. We decided to revise and try to change the situation.
Target audience:
Families with children, including both parents and children.
Aim:
To urge people visiting the Kiev Zoo Terrarium. The solution should be easy to implement without high costs and it should be something that can easily attract people’s attention but not only the eyes.
Solution:
We chose a non-standard advertising medium that reminds the form of terrarium’s native inhabitants. Also people can touch it and feel it, not only see it.
Going into the zoo and taking children there became unpopular in Kiev. We decided to revise and try to change the situation.
Target audience:
Families with children, including both parents and children.
Aim:
To urge people visiting the Kiev Zoo Terrarium. The solution should be easy to implement without high costs and it should be something that can easily attract people’s attention but not only the eyes.
Solution:
We chose a non-standard advertising medium that reminds the form of terrarium’s native inhabitants. Also people can touch it and feel it, not only see it.
