This was a live brief for the NHS in order to create a poster advertising to donate blood. I was the project winner as they felt my poster designed suited what they where looking for. My idea behind it was to engage teenagers and to attract there attention to the poster, by doing this i thought it would be a good idea to use hand signs,  as hand signs such as safe/peace/okay/thumbs up etc.. are all seen as something young people/gangs do so i felt this was something young people could relate too.