Brief // To create a integrated campaign and a new look and feel for the Safricom Brand.
Rationale // To answer this, we came up with the concept “Start Something,” it is based on the thought that through connectivity/mobile networks consumers are able to start something Kenyan. Safaricom will help you do it. I came up with the campaign logo and lock up device. The logo drives home the campaign message and is easily interpreted, it can live abstractly as well as independantly. I used bright flat colour to mimic the vibrancy of Kenya and it’s people, to create a modern and dynamic look and feel.
