The design of this brand book is a visual manifestation of Smirnoff's reinvention. At the core of the new brand philosophy is the idea of inventiveness, which broadens their stance from the former perspective that Smirnoff is only about parties and nightlife.
The origin of Smirnoff as a spirits company was founded on its devotion to do things a little differently, so it was time embrace what it was all along. Ultimately, it was this brand book's design that dictated a new direction for the typography, color palette, photography style, and an overall look and feel.
My role was to assist the lead designer in the concept and execution of the final product.
Role: Designer. Assist lead designer in photo research and design execution.
The origin of Smirnoff as a spirits company was founded on its devotion to do things a little differently, so it was time embrace what it was all along. Ultimately, it was this brand book's design that dictated a new direction for the typography, color palette, photography style, and an overall look and feel.
My role was to assist the lead designer in the concept and execution of the final product.
Role: Designer. Assist lead designer in photo research and design execution.
Creative Director: Aaron Padin
Lead Designer: Akira Nakamura
Designers: Emely Perez, Soyeon Yoo
