Gazpacho. Rebranding the traditional Andalusian cold soup
Title: "Gazpacho. Rebranding the traditional Andalusian cold soup" by Fran Navarro (2016).
Type: Conceptual design.
Original idea: Inmaculada Escobar & Fran Navarro.
Design, original mockups and development: Fran Navarro.
Inspiration: "Campbell's Soup Cans" by Andy Warhol (1962).
Original idea: Inmaculada Escobar & Fran Navarro.
Design, original mockups and development: Fran Navarro.
Inspiration: "Campbell's Soup Cans" by Andy Warhol (1962).
Gazpacho is a famous and traditional Spanish cold soup. "Gazpacho. Rebranding the traditional Andalusian cold soup" is a conceptual design using as an inspiration the popular design by Andy Warhol, "Campbell's Soup Cans" in 1962.
Everything (cans design, logo, mockups...) is an original work by Fran Navarro. The different items as the tomato, olive oil and gazpacho illustration were taken from free external fonts but originally modified/adapted by Fran Navarro.
Creative process
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