Douglas Radecki's profile

Food for thought

Douglas Radecki
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Food For Thought
Studying foodie culture to better understand their values
This project was part of a planning class that challenged us to help HomeLife, a faculty project lead by Vijay Kumar, to discover the changing patterns, behaviors, and expectations of individuals as the boundaries of daily life and what the home means to people. 

Wanting to better understand the role of the kitchen in the home, a segmentation 2 x 2 was created to start identifying segmentations. Wanting to study a lead/extreme user segmentation, foodies were chosen as a common thread among our participants. 

Ethnographic research was done through daily journals using an online tool called Revalations, as well as the fly-on-the-wall method at a Super Bowl Party and a contextual interview with a participant. From research to analysis, insights and principles were developed. In March, a workshop was conducted to with the end goal to present case studies and questions to help drive ideation sessions among our workshop participants.
design research Ethnography design methods design thinking design strategy Workshop ideation Institute of Design
design research Ethnography design methods design thinking design strategy Workshop ideation Institute of Design
design research Ethnography design methods design thinking design strategy Workshop ideation Institute of Design
design research Ethnography design methods design thinking design strategy Workshop ideation Institute of Design
design research Ethnography design methods design thinking design strategy Workshop ideation Institute of Design
design research Ethnography design methods design thinking design strategy Workshop ideation Institute of Design
design research Ethnography design methods design thinking design strategy Workshop ideation Institute of Design
design research Ethnography design methods design thinking design strategy Workshop ideation Institute of Design
design research Ethnography design methods design thinking design strategy Workshop ideation Institute of Design
Discovery and sharing help the foodies explore and express their passion.
design research Ethnography design methods design thinking design strategy Workshop ideation Institute of Design
design research Ethnography design methods design thinking design strategy Workshop ideation Institute of Design
design research Ethnography design methods design thinking design strategy Workshop ideation Institute of Design
Experiences created by the customers will be how companies win experience first products.
design research Ethnography design methods design thinking design strategy Workshop ideation Institute of Design
design research Ethnography design methods design thinking design strategy Workshop ideation Institute of Design
design research Ethnography design methods design thinking design strategy Workshop ideation Institute of Design
design research Ethnography design methods design thinking design strategy Workshop ideation Institute of Design
The entire presentation can bee seen here.
Food for thought
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Douglas Radecki's profile

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Douglas Radecki's profile
San Luis Obispo, CA, USA

Food for thought

Workshop presentation that helped launch the day of brainstorming and ideation around foodies and their beverage choices.

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