Concept:        Cracker Barrel is a great place to enjoy games and other products from the Old Country Store.                             Now, with an app and a direct mail piece that describes a fun contest customers can compete in,                        people can enjoy Cracker Barrel when they're not actually there.

Deliverables:  App, Simplified logo, and Direct Mail Piece promoting an event

Role:              Art Directing and Copywriting

Simplified Logo

With the app, the customer has the chance to play the well-known "Jump All But One" game. They can invite their friends to play, and publish their scores on Facebook.

The more points someone gets, the more stars they get. Employees at Cracker Barrel get these stars for a job well done, so this ties to the brand as people know it now.

There's also a chance to view all the items sold in the Country Store on the app.