Starting as a simple collaborative project Ideum Apparel grew into a small experimental screen printing company. Originating in simple t-shirts being printed by hand in a tiny apartment we eventually ventured into more complex designs on hoodies, sweaters and covering full shirts with extreme amounts of detail. The main philosophies behind Ideum Apparel were to do things a little extreme, rethink the norms so to speak, but most importantly was to have fun and try things we had never done before.