The Ancestry.com Heritage Center will be comprised of collaborative workspaces as well as a large interactive research exhibition. Other program considerations include a Library, a DNA Testing Lab, and Offices for the company Ancestry.com located in the adjacent building. This particular type of space is needed because family history enthusiasts need a place where they can go and have all the information in one place for themselves. The space could also act as a center for people who want to learn more about their family history to interact with one another and make new friends through collaborative work and common interests. Lastly, the space could also act as a marketing opportunity for Ancestry.com in the sense that it would let more people know about Ancestry and what they do, and expanding their resources from on-line to on-ground!