Bioplex Nutrition has been around for more than twenty years and has looked the same since conception. I have the amazing opportunity of helping re-launch their WPI product lines. This label in particular focuses on the sports nutrition/body building segment. The beige color is actually PMS 8003c-- a metallic bronze.
This design speaks to the lifestyle segment of protein supplements. The box behind "Bioplex," the strip at the bottom of the label ("Net wt."), and all of the little call-out icons are PMS8201-- a metallic blue.
Without the ink-drop flourish.
Concept #3
Concept #4
Concept #5
Client liked the font-families & color palette of Concept #5, so we started integrating pieces from the other concepts we liked.
Getting close... So I made a few 3D mocks.
We decided that the label was a bit too wordy-- working on getting it decluttered while highlighting the key messages.
The label's PDP is now complete! On to the informational panel...
Almost there! Added one more product line and changed the names of the others to better accommodate the new addition.Put the PO in this morning, actual product labels coming soon!
