J. Crew is an excellent American based company that I truly admire. To pay homage to the brand, I created a six-month buying planning that featured simulated store opening opportunities. The plan, created in the fall season of 2012, focuses on the menswear component of the J.Crew business. The project features elements of merchandising that important in creating a successful buying plan. It also contains company research, personas, assortment plans, and trend research and analysis.
