I redesigned the packaging for Crossman BBs which emphasized the bright green color of the BBs more so than the original packaging. It also has a spring loaded dispenser that controls the release of the BBs. The label was to design to be coherent with the color of the BBs and has  a round cutout and abstract green graphics that mimic a bullet hole.

Detail of Crossman BB packaging.

Original Crossman BB packaging. 

I created a point of purchase display for a theoretical brand of long-lasting bubble gum. YumGum is targeted towards trendy teens and young adults. The simplistic illustrations and white space help differentiate the brand from other gum packages.

These are the individual packages I designed for YumGum. White space and simplistic illustrations are used to unify with the point of purchase display. Each package holds 15 sticks of bubble gum.