These designs were part of a final project for a university course. I was assigned to pick a local coffee shop or bar and develop an ad campaign for it. I chose Brews Brothers Espresso because I couldn't find any promotional material on it. This was perfect because it allowed me to start from the ground up. To create a whole new identity for the company. While researching Brews Brothers, I spent some time in the store. I sat back and observed everything. I tried to determine how the store might've differed from--say--Starbucks. A couple of things I noticed were the store's decoration and customers' conduct. It had board games on the shelves, paintings from local artists on the walls and a dark vintage table that looked as though it came from a yard sale. The customers seemed relaxed. They hung out and chatted with the server after getting their food. Nobody seemed rushed or cold. So, I decided to focus on themes of individuality and self-expression. To unify the designs, I included a logo--one of the store's actual coffee cups--in the lower-right corners.
PRINT AD 1.
Original reduced to this: 472px x 700px (300ppi); 100% Quality; Progressive.
Original reduced to this: 472px x 700px (300ppi); 100% Quality; Progressive.
PRINT AD 2.
Original reduced to this: 472px x 700px (300ppi); 100% Quality; Progressive.
Original reduced to this: 472px x 700px (300ppi); 100% Quality; Progressive.
PRINT AD 3.
Original reduced to this: 472px x 700px (300ppi); 100% Quality; Progressive.
Original reduced to this: 472px x 700px (300ppi); 100% Quality; Progressive.
