• Trek Cocoa
    Art Direction for Photography: Spring 2012
  • Objective: Create a print campaign highlighting the details and luxuries of the Women's Specific Design of Trek's newest model.

    3 print spreads, Microsite

    Role: Art Direction, Typography, Painting of Background

    Photographer: Blair Meadows
  • Copy: The Trek Cocoa delivers both fashion and comfort with specialized features that only a Women's Specific Design can offer. Join the conversation at Facebook.com/trekwomen to find the WSD for you.
    Tagline: It's all in the details.