This was part of the final project for a Branding module. The given brief was to create a hypothetical brand in the hospitality industry. The early bird is a drive-thru cafe targetted at the morning crowd. The unique selling point of this brand is that it sells quality food and beverage with the speed of a fast food chain.
The origin of the brand name is heavily inspired by the great saying ‘The early bird catches the worm’. With a simple brand name, it seeks to evoke a sense of relevance to audience. The brand mark is being constructed to symbolize the mission and values. It also resembles a rising sun on the horizon to signify the nature of the business.
Aside from the basic corporate stationery, an app is being developed so that customers can pre-order their meals and literally grab and go during their pick up date and time.
