Canon 5D Mark II Camera
Art Direction for Photography: Spring 2012
Objective: To promote the high quality photo and video capabilities of the 5D Mark II while using original photography and video.
Deliverable: 2 print spreads, 15 sec video for use on Canon's youtube
Role: Art Director, Video Editing
Photography: Blair Meadows
Subject: Hac Long Duong Lion Dance Troupe
Headline: Don't leave it to luck
Copy: The Chinese have a great way of bringing luck - the traditional lion dance. But when a golden opportunity arrives for the perfect image, photographers can't afford to wait for a lucky shot. That's why there's the Canon EOS 5D Mark II camera. With superior image and video quality, there will be no more missed opportunities. Check out www.youtube.com/canon to see what it can really do.
Tagline: Your opportunity awaits
Headline: We prefer skill over luck
Copy: The Chinese have a great way of bringing luck - the traditional lion dance. But when a golden opportunity arrives for the perfect image, photographers can't afford to wait for a lucky shot. That's why there's the Canon EOS 5D Mark II camera. With superior image and video quality, there will be no more missed opportunities. Check out www.youtube.com/canon to see what it can really do.
Tagline: Your opportunity awaits
