Through the use of Aurasma Technology, my team and I successfully brought stories to life in Marist College's 2016 Fashion Editorial. It was presented and demonstrated in front of a board of Marist faculty and industry executive and professionals at the Ralph Lauren Learning Institute in May 2016.
The concept of this project was to allow the viewers of our fashion editorial to step into the story. We wanted to give them a behind the scenes access to the production of the magazine, the process of our teams creative development, and the work put in at the photosoots. These snapshots and behind-the-scenes clips were distributed throughout the magazine.
This is a flip book I created for the magazine. It was used in our Kickstarter Campaign to show potential investors what they'd be contributing to.
This is an example of one of the "trigger images" that would allow the viewers to access a behind-the-scenes look. The photoshoot and story it leads you to is Reynard.
The video can be seen below. It is 100% student made by myself and my team from capturing the images, filming, and editing. We used SoundCloud for background music.
Lastly, we wanted to show the impact our project had on our student body. We conducted a random survey on campus to show the results to a board of executives when we presented this project at the Ralph Lauren Learning Institute.
