A series of indoor posters for Play-Doh targeting parents, dramatising the real-world benefit of this classic children's modelling compound by highlighting the pitfalls of it's more modern counterparts. 

 

Credits:

Project Manager :: Kirsten Gerber
Art Director :: Michael van der Meer
Copywriter :: Luke Lockhart-Ross
Creative Director :: Marco Russolilo
Head of Studio :: Reijer van der Vlugt