Roc Easy Ride
Carpool Transportation
For a visual and copying writing communications class, our assignment was to create an identity and brand for Rochester Institute of Technology's green carpooling service. This carpooling idea allows both RIT faculty and staff to chose their drivers by going on a website created by RIT and setting up a route that is suitable for both the driver and carpoolers. The overall reason behind it was to reduce to the amount of cars and gas on campus making RIT more of a green friendly school. For this project we were asked to design a logo, poster and tag line for the upcoming company.
