Coca-Cola. One more voice. One more goal.
Creative Direction: Andrey Maltsev, Sasha Shokina
Art: Direction: Andrey Maltsev
Copy: Sasha Shokina
Creative Directior: Eugene Radewych
Agency: Publicis United
Client: Coca-Cola
Production house: Yarche
Client: Coca-Cola
Production house: Yarche
Producer: Irina Lee
Director: Victor Lakisov
Director: Victor Lakisov
DOP: Mikhail Agranovich
CG: Asymmetric VFX
CG: Asymmetric VFX
Digital: Kemo.ru
Copy: One more voice! One more goal
Copy: One more voice! One more goal
Awards:
2010. Marketing Agencies Association Gobal Awards. Silver. Marketing Agencies Association Gobal Awards.
2010. Moscow International Advertising and Marketing Festival. Diploma in category advertising campaign.
2010. Moscow International Advertising and Marketing Festival. Diploma in category mixing media.
2010. Advertising Festival Idea! Novosibirsk, Russia. Short list in category: Food and beverage. Special award from the Russian Association of Advertising Agenсies in the category "Low Budget TVC".
2010. Marketing Agencies Association Gobal Awards. Silver. Marketing Agencies Association Gobal Awards.
2010. Moscow International Advertising and Marketing Festival. Diploma in category advertising campaign.
2010. Moscow International Advertising and Marketing Festival. Diploma in category mixing media.
2010. Advertising Festival Idea! Novosibirsk, Russia. Short list in category: Food and beverage. Special award from the Russian Association of Advertising Agenсies in the category "Low Budget TVC".
BILLBOARD
PROMO LABEL
POS MATERIALS
DIGITAL
PROMO-SITE
June 2008. Switzerland. The amazed Europe was watching how Russians could play football and how Russian fans could supoprt their team!
One year later, longing for new victories we did our best to inspire the national team. Wishing to unite the fans and help them in the game against Germany we organized a natiaonal scale campaign "One voice, one goal" ("Еще голос! Еще гол!").
Throughout the whole month we were gathering the votes in support of the Russian team. Dozens thousands of people left their voices at Coke web-site. Thousands of fans in 11 cities of Russia came to Coke promo-centers in order to be with the players at the stadium on the Big Game day. After all, everyone's voice was brought onto a huge banner that appeared at Louzhniki grandstand right before Russia vs Germany game.
October 10, 2009. A few minutes befor the key game we presented a huge banner where in the silhouette of the 12th player we had gathered the voices of all Russian fans! Meanwhile at the screens of TV sets virtual spots inspired fans to support their team and - despite everything - believe in themselves.
5 months later, still wishing to put the most cherished dream of Russian fans into life Coca-Cola brought FIFA World Cup to Russia! 13 000 people in Moscow and St. Petersburg could see the precious trophy and believe that all victories were still ahead.
June 2010. FIFA World Cup in South Africa. Together with the most passionate fans we celebrated the global football fest. We encouraged those who did not hide the emotions, who rejoiced every scored goal. Because whoever wins the cherished trophy what really matters is the amazing holiday which can be brough only by football and Coca-Cola!
One year later, longing for new victories we did our best to inspire the national team. Wishing to unite the fans and help them in the game against Germany we organized a natiaonal scale campaign "One voice, one goal" ("Еще голос! Еще гол!").
Throughout the whole month we were gathering the votes in support of the Russian team. Dozens thousands of people left their voices at Coke web-site. Thousands of fans in 11 cities of Russia came to Coke promo-centers in order to be with the players at the stadium on the Big Game day. After all, everyone's voice was brought onto a huge banner that appeared at Louzhniki grandstand right before Russia vs Germany game.
October 10, 2009. A few minutes befor the key game we presented a huge banner where in the silhouette of the 12th player we had gathered the voices of all Russian fans! Meanwhile at the screens of TV sets virtual spots inspired fans to support their team and - despite everything - believe in themselves.
5 months later, still wishing to put the most cherished dream of Russian fans into life Coca-Cola brought FIFA World Cup to Russia! 13 000 people in Moscow and St. Petersburg could see the precious trophy and believe that all victories were still ahead.
June 2010. FIFA World Cup in South Africa. Together with the most passionate fans we celebrated the global football fest. We encouraged those who did not hide the emotions, who rejoiced every scored goal. Because whoever wins the cherished trophy what really matters is the amazing holiday which can be brough only by football and Coca-Cola!
