During this project we created a logo for the company that we were tasked with creating a design campaign for. I selected Skeeter Kicks an athletic shoe and apparel company. The logo design process was completed throughout the month starting with sketches, then a vector image, to the final logo selection with color, transparency and black & white. The feedback that was given from my classmates and instructor throughout the process helped to finalize each design decision. The banner communicates the athletic brand and with the Almaq Rough font shows their urban appeal.
The final logo selection is the banner that will represent Skeeter Kicks. It was chosen because these colors appeared more attractive and versatile than the others.
These images were created with different color combinations to help decide on a final color pattern for the logo.
From the hand drawn sketches we chose five to six logos and created vector images. Number 22 continued to standout and was moved along as the final choice for Skeeter Kicks.
We had to created a total of 30 hand drawn sketches. After much comparing and receiving feedback, number 22 was chosen from this page because of its simplicity.The drawing was inspired by a banner that waves at ball games or hangs from the rafters at a stadium.
