Dokkaebi Chocolate

  • The Objectives
    To create any graphic design related materials by using any world
    mythological character as inspiration. 
    The Solution
    I was inspired by the Korean folktale character Dokkaebi because of its simple
    means of rewarding the good while punishing the bad. I wanted to create a
    identity and packaging for the Dokkaebi Chocolate. This was also to share the
    story of the Korean folktale and its culture. In Korean folktales, the Dokkaebi
    is mostly aimed at children so that they are taught good from bad
    and often times, these are creatures that look a little intimidating but with the
    cuter illustration, Dokkaebi Chocolate becomes more appealing to costumers.
    The fun packaging that peeks at the chocolate also make it engaging.