A travel service and kit for the adventurous and spontaneous millennial
The Aviva Explora experience delivers a new and exciting way to travel for millennials who want to go somewhere extraordinary and spontaneously without hassle. For my twenty-week B.F.A. Senior Project, I developed the Aviva Explora service and modeled a physical travel kit based on primary and secondary research such as surveys, interviews, and market analysis. Travel is different for everyone as people have various motives, likes, dislikes, and pain points throughout their journeys. The purpose of Aviva Explora is to create a new, enjoyable change in the routine for any explorer regardless of age, ability, and travel experience.
When a customer purchases an Aviva Explora travel kit, they are eligible to sign up for the Aviva Explora travel service with a QR code given in the kit. The service helps match travelers with preferred destinations based on interests and travel type as well as discounted rates for travel.