Warby Parker is a hip start up company for designer like glasses at an affordable price. They are lacking ways to make their customers point of purchase more frequent, with more up to date prescriptions customers can get their glasses faster. Warby Parker Patient Portal will help customers find and schedule an appointment with a great optometrist. This will provide a fast turn around with an easy way to have prescriptions uploaded to their portal. Our users pain points indicated they wanted an easy way to find an optometrist and be able to get their prescription fast. This would make for purchasing glasses more efficient.

 

Identifying pain points through our briefs and personas helped break down what was going to be effective for the users, which was to add an easy way to find optometrist with easy communication. Also incorporating virtual try-on into the website as well. 

 

With this information I started researching other companies, and created a competitive analysis to understand what other companies were doing differently. Companies like Made, SEE, C:S Classic Specs, and Luxottica as well as companies with doctors on site such as Lenscrafters.

There are only a few competitors that have the ability to send out glasses with prescriptions. Other companies like Lenscrafters are the only ones with actual optometrists on site. This information helped identify specific information to be added to the site. 

 

Card sorting, helped identify categories for items to go into, such as insurance, optometrist, and try it on virtually. Users had an opportunity to break down what they thought were effective categories to better help understand what users were looking for.

To help  break down the information taken, it was then put into a site map and user flow, I focused on the flow of finding an optometrist since that seemed to be the biggest pain point from users.

Sketching and Wireframes
After gathering this information, I started sketching, trying to understand and incorporate what the users want for a seemless experience. Putting those sketches into wireframes to finally visualize how the user flow throughout the experience will look like. 

Using low fidelity in Axure to create first iterations. User testing helped identify several problems throughout the site, tweeks to the home page and incorporating several additions, such as an add in your calendar pop up. 

 

User testing helped me to identify what users go to and how they felt about the patient portal. The simplistic style was kept throughout to mimic that of the actual Warby Parker home site. These iterations, lead me to the finalizing a prototype.