Swarovski
YCN Brief
Target audience
Swarovski are interested in reaching a new younger audience (20 – 30 year olds) primarily targeting young urban uk females who love their jewellery, like to keep up with the latest trends and fashion, and want to express themselves through their jewellery.The creative challenge
we’d like you to creatively demonstrate how you think Swarovski can relevantly and powerfully engage their fashion range with younger uk consumers. You are free to explore all marketing channels, demonstrating the media and environments that you think the target audience will be most receptive to messaging and engagement. You can consider all elements of marketing, Pr, advertising, in-store applications, point of sale, packaging, social media, experiential ideas and everything in between.
You might have one simple, brilliant creative idea that cuts through in one independent channel, or alternatively wish to demonstrate your thinking as a fuller, more integrated 360 degree campaign approach. this is deliberately a very open brief, and you’re encouraged to approach it creatively and freely.
daniel Swarovski i said: “evolution never ceases. reforms in one area lead to further reforms in other areas. one must, however always be alert to the opportunities”.
we’d like you to creatively demonstrate how you think Swarovski can relevantly and powerfully engage their fashion range with younger uk consumers. You are free to explore all marketing channels, demonstrating the media and environments that you think the target audience will be most receptive to messaging and engagement. You can consider all elements of marketing, Pr, advertising, in-store applications, point of sale, packaging, social media, experiential ideas and everything in between.
You might have one simple, brilliant creative idea that cuts through in one independent channel, or alternatively wish to demonstrate your thinking as a fuller, more integrated 360 degree campaign approach. this is deliberately a very open brief, and you’re encouraged to approach it creatively and freely.
daniel Swarovski i said: “evolution never ceases. reforms in one area lead to further reforms in other areas. one must, however always be alert to the opportunities”.
